All posts by Alex

Neuroscience and Hypnotherapy – and How It Can Help Your Phobia

Graphic of a Brain overlaid with a neural network of connections symbolised by red connections between red and blue nodes.Most people have seen hypnosis in action before – perhaps on stage, in a movie, or even on TV. And while those performances are meant to entertain, they also hint at something very real: the incredible responsiveness of the human mind.

At our clinic, we use that same principle – but with a very different purpose. Hypnosis in a therapeutic setting isn’t about showmanship. It’s about helping you make real, lasting changes where they matter most – deep within your subconscious.

What is Hypnosis?

Hypnosis is NOT mind control. And no, you won’t be made to do anything against your will. In fact, quite the opposite: under hypnosis, you remain fully in control. You’re simply in a state of relaxed focus – calm, aware, and open to change.

In this state, your conscious mind takes a step back, and your subconscious – the part that runs your habits, beliefs, and emotional patterns – becomes more accessible.

That’s where the real change happens.

What Happens in the Brain During Hypnosis?

Thanks to modern brain imaging technology, we now know that hypnosis produces measurable, meaningful changes in brain activity:

  • Default Mode Network (DMN): This network, associated with self-talk and reflection, quiets down. That’s why people often report feeling mentally still and open to suggestion.
  • Prefrontal Cortex: This area becomes more active—especially in emotional regulation and decision-making. Ideal conditions for making meaningful change.
  • Brainwaves: Alpha and Theta waves increase. These frequencies are linked with calm, creative, and highly suggestible states of awareness.
  • Amygdala: This is the brain’s fear centre. During hypnosis, its activity often reduces, helping people process fears more calmly and clearly.
  • Hippocampus and Insula: These areas, involved in memory and bodily sensations, become more responsive. That’s why hypnosis is so effective at transforming how we feel about past events.

Why Choose Hypnotherapy?

Hypnotherapy isn’t about “fixing” you—because you’re not broken. It’s about helping you shift un-useful responses, dissolve unnecessary fear, and install new patterns that serve you better.

People use hypnotherapy for all kinds of reasons—from stress and sleep issues to fear of flying, public speaking, fear of heights, and many other anxiety disorders. And when delivered by a specialist, it’s not only safe – it’s one of the most effective tools for change we have.

How We Use Hypnotherapy in our Phobia Treatment Clinic

Here at The Phobiaman clinic, we specialise in helping people overcome Anxiety, Phobias and other fear-based responses – often in just a few sessions.

We work with the mind – not against it – to create lasting neurological change in a way that feels natural, empowering, and even enjoyable.

We’ve worked with thousands of patients over the years. What we see time and again is that people come in hoping for some relief… and leave with a lot more than they expected. More confidence. More clarity. More control.

If you’re curious about what hypnotherapy could do for you and your phobia, we’d love to hear from you. Because whether you think you’ve tried everything, or you are just starting your journey to recovery, our programme might be the turning point you’ve been looking for.

Just call our team on 0207 193 5194 and we will answer your questions and explain what may be possible for you. If you are calling from outside the UK the international number is +44 207 193 5194.

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Phobia Hypnotherapy – The Proven Path to Conquer Your Fear

Two women enjoying freedom of the open road in a convertible after phobia hypnotherapy.

YOU’VE OBVIOUSLY HEARD OF PHOBIA HYPNOTHERAPY – who hasn’t? But few people really understand what it is or how it works.

To some, hypnotherapy sounds like ‘Woo-Woo’: Virginia Satir, the acclaimed family therapist, famously dismissed hypnosis as ‘hocus-pocus’.

Then Richard Bandler and John Grinder, the pioneers of NLP (Neuro Linguistic Programming), demonstrated how she herself used hypnotic language patterns. She was using hypnosis within her own therapeutic approach without realising.

For others, hypnosis brings to mind stage acts, mind-reading and swinging watches. These are fun and they have their place. And they certainly demonstrate the power of hypnosis and the unconscious mind.

But clinical hypnotherapy – the kind of hypnotherapy employed in phobia hypnotherapy – is a very different proposition.

To understand phobia hypnotherapy better, some definitions might be helpful.

What is the Difference Between Hypnotherapy and Hypnosis?

Hypnosis is a natural, highly focused state of attention—something your mind achieves from time to time on its own. It does this without you even noticing.

Have you ever been so caught up in a book or a film that you lost all track of time? This trance-like state is a form of hypnosis.

This state of hypnosis makes the unconscious mind more open to change, but change itself requires an additional nudge.  The application of therapeutic patterns and techniques within the state of hypnosis is what makes all the difference. And this is when hypnosis becomes clinical hypnotherapy.

What Is Phobia Hypnotherapy?

Phobia hypnotherapy is the specific application of clinical hypnotherapy for the treatment of Phobias. Clinical hypnotherapy is when an experienced specialist guides the unconscious to make changes whilst in this hypnotic state.

So clinical hypnotherapy is NOT about falling into a deep, mysterious sleep. Nor is it a “miracle cure”, seemingly conjured from little more than a snap of the fingers. Forget the myths and the outdated stereotypes. Clinical hypnotherapy requires a great deal of skill and precision.

Why Is Clinical Hypnotherapy So Effective for Phobias?

mother and child enjoying the beach after phobia hypnotherapyWhile clinical hypnotherapy can be used for a range of issues – like anxiety, habits, or chronic pain – it truly shines with phobias. This is especially true when delivered by a phobia specialist. Phobias – whether it’s fear of flying, fear of driving, claustrophobia, emetophobia, or anything else – they all live deep in the subconscious. And that’s where our work happens.

With over two decades of experience, we use hypnotic techniques that go straight to the root of the fear. Often, people only need a few sessions to feel a dramatic shift.

And unlike talk therapy, there’s no need to analyse or explain your fear in detail. This makes hypnotherapy especially helpful for those who find even talking about their phobia difficult.

Thousands of people – from airline pilots to anxious parents – have overcome life-crippling fears with our help.

How Do I know If I Can Be Hypnotised?

If you have a phobia the good news is that you can definitely be hypnotised. Think about it: if you have a phobia you are already experiencing something that is not a threat as if it were so.

This is hypnotic phenomena – when you experience something in a different way to it’s true nature and form.

It’s the same hypnotic phenomena that Paul McKenna used in his Hypnosis Stage Show. He hypnotised someone to eat an onion and experience it as if they were eating an apple.

With Clinical Hypnosis we can help your unconscious to realise the object of your fear is not a threat and change the way it makes it seems to you. This way you can experience it in a similar way to someone without the phobia.

Here at The Phobiaman Clinic, we can achieve this without forcing you to face the fear. And without reliving painful moments from the past.

Instead, we help you process and let go of those emotions, so you can get on with your life. It’s a powerful, non-invasive way to deal with fears that might otherwise feel completely overwhelming. And we do it all in a safe, supportive setting.

Why Choose Phobia Hypnotherapy with Us?

At The Phobiaman Clinic, we don’t just treat phobias – we change lives. Our unique approach combines clinical hypnosis with NLP and neuroscience, refined over 21 years, to deliver results where other methods often fall short.

We recognise that every phobia is different, which is why we only treat patientsd we truly believe we can help.

It all starts with a phone call with one of our phobia specialists, to see whether our approach is the right fit for you.

If you’re ready to take the first step towards a fear-free life, please call on 0207 193 5194 (or +44 207 193 5194 if you’re outside the UK), and we’ll book you in for a consultation. Or, fill out the contact form on this page and we’ll be in touch.

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Claustrophobia Hypnotherapy – Stop The Fear and Feeling Trapped

Relaxed Professionals in train with confidence gained from claustrophobia hypnotherapyIF YOU’RE LOOKING FOR CLAUSTROPHOBIA HYPNOTHERAPY, you’ve probably already discovered that “facing the fear” isn’t the answer.

People with Claustrophobia deal with situations every day where enclosed spaces trigger overwhelming anxiety. Whether it’s elevators, trains, crowds, or simply feeling stuck in traffic, the fear of being trapped persists no matter how often they expose themselves to it.

And being told confined spaces are ‘safe’ doesn’t help you much either, does it? It may reassure people who are mildly uncomfortable, but it doesn’t work if you experience intense fear or panic just thinking about being trapped.

If you’ve avoided trips, missed work, or felt humiliated avoiding situations that trigger the fear, you don’t need a lecture on logic or safety.

What you need is a treatment that tackles the fear at its root…

Welcome to the PHOBIAMAN Clinic – Harley Street Pioneers in Claustrophobia Hypnotherapy

Paul Mckenna Claustrophobia Hypnotherapy Treatment Phobiaman Testimonial - Alex is a very good therapist

I’m Alex, Clinical Director here at The PHOBIAMAN Clinic and senior member of Paul McKenna’s world-renowned Assistant Training Team. Over the last two decades we’ve developed a breakthrough programme that’s been carefully designed to help you conquer your fear of confined spaces – without putting you through all the distress of exposure therapy.

Our claustrophobia hypnotherapy programme is so effective that many patients have overcome their fear in just a handful of sessions. And with over 15,000 successful cases we’re confident we can help you too.

Hypnotherapy for Claustrophobia With Real Results

So how do we achieve these results where so many other other clinicians and therapists struggle?

It’s a good question.

At The PHOBIAMAN Clinic, phobia therapy is our ONLY business. We don’t dilute our expertise by treating anything other than phobias or anxiety issues. This singular focus means we’ve developed far greater experience in the field, and innovative methods that consistently deliver results.

Through years of specialisation, we’ve learned that claustrophobia doesn’t respond to standard phobia treatments. Other clinics often try to apply these standard techniques but claustrophobia operates differently.

Unlike other fears, claustrophobia is an instinctive survival response. It is NOT a learned behaviour. This is why people who otherwise thrive in their personal and professional lives can feel powerless in confined spaces.

Many therapists miss this crucial difference. They attempt to “fix” something that isn’t broken, leading to frustration and little progress on the part of the Patient.

At The PHOBIAMAN Clinic we have spent decades studying these patterns. By focusing exclusively on phobia treatment, we’ve developed unique methods that work where these standard therapies fall short.

Many of our patients come to us after trying other treatments without success. They find that our unique claustrophobia hypnotherapy finally breaks the cycle of fear and avoidance.

This specialised approach is why our programme’s success rates surpass those of general therapy clinics. Specialisation makes all the difference.

Specialists in Claustrophobia Hypnotherapy & NLP

stylish young woman smiling and leaving an elevator smiling after claustrophobia hypnotherapy

Beyond phobia treatment, we’re also recognised as global leaders in Ericksonian Hypnosis and Neuro-Linguistic Programming (NLP). Our team collaborates directly with pioneers like Dr Richard Bandler and Paul McKenna, delivering some of the world’s most advanced training programmes.

This deep well of experience lets us offer what may be the most comprehensive and effective claustrophobia treatment available today.

So, even if previous therapy attempts haven’t worked, don’t lose hope. Our method isn’t an instant fix — it requires a short commitment over a few sessions — but with dedication, real change is possible.

If you’re ready to explore whether our approach is right for you, your next step is simple: contact The PHOBIAMAN Clinic on 0207 193 5194 and speak with one of our specialist therapists today.

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Fear of Driving Hypnotherapy – Stop The Panic Now!

Smiling man driving a car, illustrating confidence gained from fear of driving hypnotherapy

IF YOU’RE LOOKING FOR HYPNOTHERAPY FOR FEAR OF DRIVING you’ve probably already explored other driving phobia treatments and therapies.

The ‘techniques’ and ‘coping strategies’ used by other therapists and clinics just aren’t appropriate when it comes to driving anxiety.

Trying to remember a coping technique while you’re driving will do nothing more than distract you. And this isn’t helpful in a driving situation.

And even for phobias where these techniques might be more appropriate, they rarely work anyway.

Here at the Phobiaman Clinic, we don’t believe that coping techniques are the answer. If you need to use a coping technique then the phobia is still there.

So we designed our approach to collapse the unconscious patterns that created the phobia in the first place. And to create more a useful pattern instead.

Welcome to The PHOBIAMAN Clinic – Harley Street’s Leading Specialists in Fear of Driving Hypnotherapy

Testimonial from Paul McKenna praising Alex's work with fear of driving hypnotherapy, with a portrait of Paul McKenna in a suit.

I’m Alex, Clinical Director at The PHOBIAMAN Clinic and veteran member of Paul Mckenna’s Training Team.

Over the past 20 years, my team and I have developed an exceptional programme for treating fear of driving with hypnosis.

Our unique hypnotherapy for driving anxiety programme is specifically tailored to treating your driving phobia without forcing you to face your fear head-on.

It’s an approach that combines Eriksonian Hypnosis with Neurolinguistic Programming, Evolutionary Psychology and Neuroscience, as well as the most important ingredient of all – decades of experience.

It is so effective that many individuals overcome their fear of driving in just a few sessions.

That may sound like a bold claim. But when you stop and consider that our treatment has already helped thousands, it begins to sound more real.

Hypnotherapy for Fear of Driving – Real Results

At The PHOBIAMAN Clinic, we specialise in treating phobias. This has given us a better understanding of how to treat your phobia than general therapists and clinics.

Specialisation has allowed us to identify the different patterns in certain types of phobias, including fear of driving.

Smiling woman driving a car, representing success in overcoming fear of driving through hypnotherapy.These patterns are the reason a fear of driving often doesn’t respond to the standard therapy protocols used by other therapists.

The unique methods we have developed have proven effective for thousands of anxious patients, just like you, reflecting our higher success rates.

Our experience and tailored approaches set us apart. This ensures we deliver the most effective fear of driving hypnotherapy programme available anywhere today.

Specialists in Fear of Driving Hypnotherapy

Smiling woman confidently driving a car, symbolizing success from fear of driving hypnotherapy.

When you work with us you can do so with the confidence that you are working with the best in the business. As phobia specialists, we understand the fear of driving better than anybody.

We know, for example, and that someone with a fear of driving is also likely to experience fear of heights. This is because the subconscious processes driving these two fears are closely related.

Here at the Phobiaman clinic, we work with our patients to collapse both of these fears – heights and driving.

Once the fear of heights has been eliminated, it’s far easier to collapse the fear of driving.

Other therapists and clinics are unaware of this connection and so they get limited results.

Why Choose Us for Hypnosis for Driving Anxiety?

When you come to the Phobiaman Clinic, over 2 decades of pure, undiluted phobia treatment experience goes into treating every phobia.

We have successfully treated tens of thousands of people just like you with every phobia you can imagine. No other clinic or therapist can match our level of experience or our results.

Man and woman smiling and fastening seat belts in a car, illustrating confidence from fear of driving hypnotherapy

For over 20 years our therapists have been part of the team of assistant trainers to Paul McKenna and Dr Richard Bandler, the co-creator of NLP.

Our experience and our knowledge have equipped us to offer the most comprehensive and effective treatment available anywhere today.

So, regardless of the specific aspects of driving that frighten you, we can help.

Whether it’s the fear of accidents, other drivers, causing an accident yourself, losing control, overtaking, motorway driving and dual-carriageways or the claustrophobia of being trapped in traffic; our team has the expertise to address and treat each of these fears and any others.

We’ve even worked with people who haven’t been ‘behind the wheel’ as a driver for years.

Hypnotherapy for Fear of Driving Near me

Smiling woman driving a car with a happy child in the back seat, representing success from fear of driving hypnotherapy

Whilst there are Phobiaman Therapists in other parts of the UK, we prefer patients to come to our Harley Street Clinic for fear of driving hypnotherapy.

Fear of driving carries more risk than other phobias, so its treatment should left to our most experienced therapists.

However, our reputation goes way beyond the UK. People travel from all of the world for treatment at our Harley Street Clinic.

Can Hypnotherapy Help My Fear of Driving?

If you would like to find out if our treatment program is going to be right for you, the first step is to call The PHOBIAMAN Clinic. Speak with one of our friendly therapists and find out how we can help you overcome your fear of driving with hypnotherapy.

For inquiries or to start your journey towards confident driving, call our team on 0207 193 5194.

If you calling from outside the UK, please remember to use the international number +44 207 193 5194.

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Hypnotherapy For Emetophobia in London – Finding the Best Treatment for You

young couple sharing food after successful hypnotherapy for emetophobiaIF YOU’RE CONSIDERING HYPNOTHERAPY FOR EMETOPHOBIA you’ve probably already tried other types of emetophobia treatment and therapy. If so, you may have found that the ‘techniques’ they give you to ‘cope’ just don’t work.

Here at the Phobiaman Clinic, we don’t believe coping techniques are the answer. Instead, we like to change the unconscious patterns that formed your phobia in the first place.

Welcome to the PHOBIAMAN Clinic – Harley Street’s Leading Emetophobia Hypnotherapy Treatment Centre

Paul Mckenna Hypnotherapy for Emetophobia Phobiaman Testimonial - Alex is a very good therapist"My name is Alex and I’m the Treatment Director here at The Phobiaman Clinic. I’m a veteran member of Paul Mckenna’s team of training assistants and I’m a phobia treatment specialist.

I’ve been working in the field of phobia treatment for over 20 years now. Together, with my team, we have developed the most effective phobia treatment programme available anywhere today.

Most therapists, including most hypnotherapists, do not specialise in phobia treatment. This means they don’t have anywhere near the same level of experience as we do when it comes to phobias.

With simple phobias that’s not necessarily such a big deal. But for more complex phobias – like emetophobia – it really matters. And it matters because emetophobia is far more complicated in nature than other phobias, and it rarely responds to the standard phobia interventions that general clinics and therapists rely on.

Is Hypnotherapy for Emetophobia really a Cure?

If you’ve ever tried to change an unconscious behaviour you’ll know how difficult this can be.

Hypnotherapy for emetophobia makes changing this unconscious behaviour easier because it by-passes the conscious mind, and this is why it’s so effective.

The unconscious mind has generated the behaviour of emetophobia because it believes (wrongly) that there is a threat to you. It’s not doing it to create a problem for you. It’s doing it to protect you.

A 2025 study in Prague (by Peléšková, Landová et al., 2025) found that where the disgust response is insufficient to protect a person from the threat of pathogens, a fear response will develop to protect the person instead.

Emetophobia Hypnotherapy gently works with the unconscious to help it realise that there is no threat, and therefore a different behaviour would be more effective. We validate the fear response and ask the unconscious to only use fear when its appropriate – but not around the things that usually trigger the emetophobia.

How can Hypnotherapy for Emetophobia Help?

Emetophobia also affects people who have it more than most other phobias do. So it’s more important than ever that it’s treated effectively.

This is simply because the objects of other phobias are more easily avoided. For example, someone with a fear of flying can just avoid flying.

Friends having drinks after receiving hypnotherapy for emetophobiaBut if you have emetophobia, the list of things you have to avoid is far longer, and often includes flying. But it’s not the flying itself that terrifies you, is it? It’s the thought of people being sick. The ‘what ifs’? And that can happen in many more places and contexts than just flying.

In fact, if you have emetophobia, almost any environment outside your home can seem terrifying to you. This might include boats, trains and buses – and cars, too.

And it’s not just transport, either. The list is massive: hospitals, doctors’ surgeries, pubs, nightclubs, parties, schools – or anywhere there might be children, in fact. It even stops some people having a family.

The list just goes on and on. And that’s just worrying about other people.

When it comes to you it’s a whole different level. What if you eat something? Well you can forget dinner parties, restaurants, weddings and other formal events.

You might be affected by only some of these things, but it’s still a far longer list of things to avoid than most people with a phobia have to worry about.

But there is good news too:smiling man cuddling toddler with toddler's hand on his mouth after hypnotherapy for emetophobia

The good news is that people with emetophobia are more likely to seek treatment for emetophobia for the same reason.

With any phobia, people only seek treatment for one of 2 reasons: either the fear is getting worse, or something has changed that means they can no longer avoid the thing that terrifies them.

Loneliness and Emetophobia Hypnotherapy

People with emetophobia can suffer from profound feelings of loneliness as well as their fear. You can feel like you are the only person in the world with emetophobia, but this is far from the case.

In the last 20 years thousands of people have come to our clinic for hypnotherapy for emetophobia treatment. In 2023, just after the lockdowns ended, people with emetophobia accounted for over 50% of our patients.

Emetophobia is more common than you think. Celebrities with emetophobia include the actresses, Cameron Diaz, Kate Beckinsale and Denise Richards. They have all spoken about their struggles with emetophobia. And James Dean, the actor, reportedly suffered from the condition too.

Emetophobia Hypnotherapy for Children

At the Phobiaman Clinic, 24% of the patients we treat for emetophobia are children.

The Child Mind Institute states that it is especially important that children with emetophobia are treated as early as possible. This is because the high anxiety levels caused by emetophobia can interrupt  areas of childhood development, such as academic and social. It can also lead to other obsessive behaviours.

Children must be accompanied by a parent throughout the treatment.

Is Emetophobia Hypnosis the Best Therapy for Emetophobia?

Emetophobia – like all phobias – is a pattern where you experience something that is NOT a threat as if it were a life threatening event. For any therapy to work this pattern must be changed.

Attractive woman offering a fork of her food to male companion across a restaurant table after successful hypnotherapy for emetophobia

At The Phobiaman Clinic we have developed specialised methods that work with the part of your unconscious mind that generates this pattern. Our methods are completely unique and they are based on Eriksonian Hypnotherapy, NLP and Timeframing Therapy.

But the most important important ingredient of all is our decades of experience.

Hypnotherapy for Emetophobia Near me

Whilst there are Phobiaman Therapists in other parts of the UK, we prefer patients to come to our Harley Street Clinic for emetophobia hypnotherapy in London. Emetophobia is more complex than most other phobias and its treatment should left to our most experienced therapists.

Can Hypnotherapy Help My Emetophobia?

If you would like to find out if our treatment program is going to be right for you, the first step is to call the PHOBIAMAN clinic on 0207 193 5194. Call and speak with one of our friendly therapists and we’ll see if we can help. Just call 0207 193 5194 and speak with a specialist today.

If you are calling from overseas, the number including the international dialing code is +44 207 193 5194

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